The Bitcoin Hotels Challenge: Turkish CEO Sertan Ayçiçek’s Fight to Protect the Vision

Sertan Ayçiçek, the Turkish CEO of British IKAR Holdings, is leading the charge to defend the revolutionary Bitcoin Hotels project against imitators.

Announced to the global press in May 2024, Bitcoin Hotels aims to establish a global chain in key locations, including Istanbul, Northern Cyprus, Tokyo, London, and Portugal. The concept has generated widespread attention and, unfortunately, spurred imitations by other companies attempting to replicate the innovative model in their respective markets.

Sertan Ayçiçek envisions Bitcoin Hotels as a space where luxury and innovation meet. By addressing the challenges of cross-border payments and promoting cryptocurrency adoption, the project seeks to attract millennials, digital nomads, and crypto enthusiasts from around the world.

Legal Action to Protect the Brand

IKAR Holdings, the project’s owner, has taken steps to protect its intellectual property. A company, The Bitcoin Hotels Ltd., has been officially established in London to safeguard the brand. However, following the announcement of the project, other companies began launching similar initiatives under the Bitcoin Hotels name, infringing on IKAR Holdings’ intellectual property.

“We take the protection of our intellectual property very seriously,” said Sertan Ayçiçek. “The Bitcoin Hotels project is a revolutionary venture in the crypto and tourism industries, and we are committed to preserving its integrity.”

A copyright lawsuit is now in preparation to combat these infringements and maintain the project’s uniqueness.

Bitcoin Hotels is a pioneering hospitality concept that combines blockchain technology with luxury accommodations to create a seamless, crypto-friendly experience. By collaborating with crypto exchanges and hosting blockchain events and NFT exhibitions, the brand is designed to boost cryptocurrency adoption worldwide.

In partnership with UNIFY Platform AG, a Swiss-Japanese technology company, IKAR Holdings is redefining the global hospitality industry. The first Bitcoin Hotel is set to open in Istanbul.

IKAR Holdings is a leading conglomerate based in the UK, active across various sectors, including education, technology, energy, health, sports, real estate, tourism, construction, aviation, and crypto. The group currently has a portfolio of more than 45 companies.